Look for the Lion this British Egg Week!

Research* commissioned ahead of British Egg Week (10-16 October 2011) shows that nearly two-thirds of UK consumers would rather shop elsewhere than buy eggs that aren’t British – and at the end of this year shoppers will have even more reasons to look for the Lion mark on their eggs.

Not only are British Lion eggs among the safest in the world, but the UK is also leading the way on animal welfare.

Britain already has the largest commercial free range flock in the world and is now ahead of many countries in implementing a ban on battery cages coming into place on 1 January 2012. However, industry experts estimate that many producers in other EU countries will not meet the deadline, leading to the risk of cheap imported ‘illegal’ eggs going on sale in the UK next year. Click here to read more about the new legislation.

Research shows that the public expects eggs bought in UK shops to be British, with 74 percent of people saying they felt this was a given, and 70 percent expect eggs served in UK restaurants, hotels and cafés also to be British rather than imported.

*OnePoll survey of 2,000 people, June 2011